讲座预告：“行走于中非之间”系列讲座(3)
2026-07-01
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时间
2026年7月4日（星期六）9:00-10:00
July 4, 2026 (Saturday) 9:00-10:00
地点
津巴布韦大学孔子学院 Room A
CIUZ Room A
主题
文化、语言与商业的融合之旅
A Journey of Cultural, Linguistic and Business Fusion主办单位
中非文明交流互鉴合作研究中心
China-Africa Joint Research Centre for Exchanges and Mutual Learning between Civilizations
本次讲座将从语言、文化与商业三个维度，探讨中非跨文化交流的核心议题与实践路径。主讲人将结合其语言学学术背景与在非洲的商业实践经验，通过生动案例对比中英语言思维差异，分享南部非洲的风土人情，并剖析中国品牌在非洲的本地化策略，旨在为听众呈现一幅立体的中非文化交融图景。
This lecture will explore the core issues and practical pathways of China-Africa cross-cultural communication from three dimensions: language, culture, and business.Drawing on the speaker’s academic background in linguistics and practical business experience in Africa, it will use vivid case studies to compare the differences in Chinese and English thinking patterns, share insights into the unique customs and cultures of Southern Africa, and analyse the localisation strategies of Chinese brands on the continent. The talk aims to present the audience with a multi-dimensional picture of China‑Africa cultural integration.
